Conference Theme
Business Language and Communication in the Age of Digitalization and Glocalization
Conference Time
June 9-11th, 2017
Conference Venue
The Hong Kong Polytechnic University, Hong Kong SAR
Conference Goals
  • To provide scholars, educators and practitioners from different disciplines (corporate communication, business English, organizational management and media communication) with opportunities to interact, network and benefit from each other’s research and expertise related to business communication in an age of increasing globalization and digitalization;
  • To synthesize research perspectives and foster interdisciplinary scholarly dialogues for developing integrated approaches to complex problems of business language and communication across cultures;
  • To advance the methodology for business language and communication research and disseminate practical findings to facilitate understanding across languages, cultures, communities, and disciplines.
Topic areas

Topic areas are broadly defined as, but not limited to, the following

  • Advertising and marketing across cultures
  • Bilingual and multilingual communication
  • Business English Conflict, mediation and negotiation across Cultures
  • Corporate culture and management
  • Crisis communication
  • Cross-cultural adaptation
  • Cross-cultural interaction
  • Culture and diplomacy
  • Digital communication Glocalization
  • Health communication
  • Organizational communication
  • Public opinions and public policy
  • Public relations
  • Rhetorical communication
  • Risk management
  • Social media and business communication
  • Stakeholder communication
  • Sustainability and globalization
  • Translation studies
  • Verbal and nonverbal communication
Guidelines for Submissions

Abstracts, panel or workshop proposals may be accepted.

  • Abstract, 300-500 words in English, including positions, affiliations, email addresses and mailing addresses for all authors.
  • Panel proposals reflecting the conference theme may be submitted. All panel proposals should provide a 300-word rationale and a 100-200 word abstract of each panelist's paper; include affiliation and email addresses for each panelist.
  • Workshop proposals relevant to the conference theme may be submitted. Proposals should be 3-5 pages in length, single-spaced.


Please submit abstracts and / or panel and workshop proposals by February 5, 2017
Abstract Submission to
Conference Enquiry
Conference Working Languages
English and Chinese
Conference Host
Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University
Contact Us

Room AG522, Department of Chinese & Bilingual Studies
The Hong Kong Polytechnic University
Hung Hom, Kowloon
Hong Kong

Connect with Us