• Dr WU Dongying Doreen (PhD, MA, BA)

    • Daily Used Post Title

      Associate Professor
    • Areas of Scholarship

      Sociolinguistics, Comparative Discourse Studies, Media Languages and Corporate Communication
    • Education

      1994 PhD in Linguistics, University of Florida, U. S. A
      1989 MA in Sociology of Communication, California State University, Hayward, U.S.A.
      1986 MA in Linguistics and Applied Linguistics, Guangzhou Institute of Foreign Languages (GIFL), P.R.C
      1982 BA in English, Guangzhou Institute of Foreign Languages, P.R.C.
    • Work Experience

      2003-present Associate Professor, Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University
      1995-2003 Assistant Professor, Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University
      1994 Instructor for Beginning Chinese, Dept of African and Asian Languages and Literatures, University of Florida, U.S.A
      1992-1993 Lecturer for TESOL, East Los Angeles College, U.S.A.
      1989-1991 Teaching Assistant, Program in Linguistics, University of Florida, U.S.A.
      1981-1982 Lecturer for English, Guangzhou Institute of Foreign Languages (GIFL), P.R.C.
    • Teaching

      • Subjects taught:
      • Beginning Chinese
      • Chinese Media in the Bilingual Context
      • Languages in Contemporary Societies
      • Languages in Contact
      • Language in Communication
      • Sociolinguistics and the Professions
      • Culture and Communication
      • Advertising and Broadcasting Communication
      • Media Languages and Communication
      • Communications in Greater China
      • PhD Guided Study in Bilingual Studies
      • PhD Guided Study in Advanced Sociolinguistics
      • PhD Guided Study in Contrastive Discourse Analysis

    • Administrative Duties

      • Coordinator and Academic Counselor, BA (HONS) in Language Studies for the Professions
      • Coordinator, Work-integrated Education
      • Coordinator, Public Relations
    • Research Output (Selected)

      • WU, D. (ed.) 2008. The Discourses of Cultural China in the Globalizing Age. Hong Kong: Hong Kong University Press.
      • WU, D. 2008. Between global and local: Hybridized appeals in China web auto ads, Corporate Communication: An International Journal, 13(1): p. 68-79.
      • WU, D. and CHAN, K. 2007. Multilingual mix in Hong Kong Advertising, pre- and post-1997, Asian Journal of Communication, 17(3): p. 300-318.
      • FENG, J. Y. and D. WU. 2007. 廣告話語的結構重疊和中國社會的變遷 Generic intertextuality in advertising discourses and social changes in mainland China, 傳播社會學刊[Communication & Society], 2: p. 161-177.
      • WU, D. and CHUNG M. K. 2004. 香港報刊廣告文本的變遷, 50年代與80年代 [Generic change in Hong Kong print advertisements, 1950s and 1980s], 中國社會語言學 [The Journal of Chinese Sociolinguistics], No. 1: p. 101-112.
      • WU, D., 2001. 再論英語借詞對現代漢語詞法的影響 [On Englishization of Chinese morphology]﹐《當代語言學》[Contemporary Linguistics], No. 2, p. 81-89.
      • WU, D. and D. SO.  2001. 評估和提高香港學生雙語語篇能力的問題 [Evaluating bilingual competence of Hong Kong students],《語文測試的理論和實踐》 [Language Testing: Theory and Practice], edited by Lee H. M., p. 296-305. Hong Kong: Commercial Press.
      • WU, D. 2000. Orality in Hong Kong print media, Language and Education in Post-colonial Hong Kong, edited by David C. S. Li et al., p. 81-94, Linguistic Society of Hong Kong.
      • WU, D. and HUI H. M., 2000. 方言變異還是語體變異? 內地與香港娛樂新聞的語篇差異分析 [Dialect or register variation?: case studies of variation between Hong Kong and inland China news reporting], 《中國語文》 [Zhongguo Yuwen], No. 1: p. 35-41.
      • WU, D. and HUI H. M. 1997.  Personage description in Hong Kong versus mainland Chinese entertainment news discourse, Text, 17 (4), p.517-542.
    • Consultancy Work

      • Review Editor, Journal of Multicultural Discourses, Multilingual-Matters Ltd, England, UK.
      • Advisory Editor, journal of Contemporary Linguistics, The Chinese Academy of Social Sciences, PRC.
      • Co-editor, book series on Studying Multicultural Discourses, Hong Kong: Hong Kong University Press.
      • Advisory Editor, journal of Critical Arts, Routledge.
      • Advisory Editor, journal of Modern Foreign Languages, Guangdong University of Foreign Studies, PRC.
      • Advisory Editor, journal of Cantonese Studies, Macao, PRC.
      • Advisory Editor, book series on Contemporary Linguistics, Shanghai Foreign Language Publishing House, PRC.
      • Visiting Professor, South China University of Science and Technology, PRC, 2000-2003.
      • Visiting Research Fellow, Center for Media Studies, National Institute of Applied Linguistics, Beijing, PRC, 2002-2004.
      • Visiting Research Fellow, National Center for Linguistics and Applied Linguistics, Guangdong University of Foreign Studies, PRC, 2000-2001.
      • Standing Committee, China Pragmatics Association, 2003-present.
      • Council, The Association of Chinese Sociolinguistics, 2003-present.
      • External Course Examiner, Business Relations and Communication, The Open University of Hong Kong, 2004-2010.
      • External Course Examiner, Foundation Putonghua for China Trade, The Open University of Hong Kong, 2004-2010.
      • Language Consultant, A Tale of Three Tongues, RTHK, Hong Kong, April-June, 2005.
      • Language Consultant, Multilingual Chatroom, RTHK, Hong Kong, April-June, 2005.
      • Discussant, Media Debates, Phoenix TV Hong Kong, 2004-2005.
      • Hong Kong Convention Ambassador, Hong Kong Tourism Board.
    • Hobbies and Interests

      Travel, Learning different languages, Music, and Dancing