• Prof SO Wing Cheung (Ed.D, M.A., BA)

    • Daily Used Post Title

      Professor
    • Areas of Scholarship

      • Bilingualism & Bilingual Education
      • Sociolinguistics
      • Corporate Communication
    • Education

      Ed.D, M.A., BA
    • Work Experience

      1994 - date Associate Professor, Department of Chinese & Bilingual Studies, Hong Kong Polytechnic University
      1993 - 1994 University Lecturer, Department of Chinese, Translation & Interpretation, Hong Kong Polytechnic
      1989 - 1993 Senior Lecturer, Department of English, Hong Kong Polytechnic
      1985 - 1988 Lecturer, Department of Languages, City Polytechnic of Hong Kong
    • Teaching

      • CBS297 Individual & Societal Bilingualism
      • CBS298 Symbolic Communication across Languages
      • CBS369 Introduction to Bilingual Communication
      • CBS376 Functions of Corporate Communication
      • CBS393 Bilingualism, Globalisation & Corporate Communication
      • CBS402 Bilingual Workshop for Internal Corporate Communication
      • CBS403 Bilingual Workshop for External Corporate Communication
      • CBS406 Cultural Signs & Corporate Communication
    • Administrative Duties

      • Leader, Minor in Bilingual Corporate Communication
      • Leader, Minor in Corporate Communication
    • Research Output

      • "Corporate-slogans of corporations operating in Greater China." Corporation Communications: An International Journal. Vol. 12, No.1, 2007, pp. 58-74 (With Miranda Lee)
      • "An inter-linguistic and inter-cultural analysis of global corporate web sites/" Corporation Communications: An International Journal. Vol. 11, No.3, 2006, pp. 275-287 (With Miranda Lee, Lornita Wong)
      • "A Profile of Good Learners of Chinese & English at The Hong Kong Polytechnic University." In Witte, Els, Van Mensel, Luk, Pierrard, Michel, Mettewie, Laurence, Housen, Alex & Roel De Groof (eds). Language, Attitudes & Education in Multilingual Cities, Wetteren: Universa Press, pp. 181-198, 2005. (Major author)
      • 〈從方言雜處到廣府話為主: 1949 – 1971年間香港社會語言轉型的初步探討〉,《中國社會語言學》, 2005年,第一期, 89-103頁。 (co- author)
      • 〈進一步加強漢字規範筆順的規律性〉,孫茂松‧ 陳群秀編:《自然語言理解與大規模內容計算》, 北京: 清華大學出版社, 2005, 547-552頁。 (副筆‧ 主筆: 張小衡)
      • 〈語文教育與香港的師生語文水準〉,郭康健‧ 陳城禮編: 《香港教育七十年文集》 香港教師會 2004, pp. 229-246
    • Consultancy Work

      2001-date Chairman, Vetting Committee on Exemption from the English Language Proficiency Assessment, Education Department/EMB, Hong Kong SAR Government.
      2007-date Member, Board of Advisors, Corporate Communication Institute at Fairleigh Dickinson Universit
      2005-date Member. International (editorial) Board. Multicultural Series, Hong Kong University Press.
    • Hobbies and Interests

      Reading