Keynote Speakers

Zhu keyi, professor of Department of Chinese Language and Literature of Fudan University, Doctor of Letters, doctoral supervisor of Chinese philology, and the research leader of rhetoric. Mainly engaged in rhetoric, discourse linguistics, stylistics, language stylistics teaching and research; Chief editor of the core journal of Chinese linguistics and the CSSCI source journal Contemporary Rhetoric which is run by the Ministry of Education and sponsored by Fudan University. Member of the Evaluation Expert Committee for Linguistic Periodicals of the Chinese Academy of Social Sciences Evaluation Studies; Academic adviser of Center for Applied Linguistics Research of Shanghai Jiaotong University; Vice President of China Rhetoric Association; Executive director of Shanghai philological society, etc. Two academic monographs have been published, edited nine, co-authored five and published more than 90 academic papers. Several projects have been completed, including the National Social Science Fund, the Ministry of Education's Humanities and Social Sciences Planning Project, the provincial and ministerial social sciences projects and scientific research projects of Fudan University. Several awards from Shanghai and Fudan University have been won.

Lectured in Italy, Germany, South Korea, Taiwan, Macao and other countries and regions. Invited by Shanghai Jiaotong University, East China Normal University, Shanghai Foreign Studies University, Shanghai University, Shanghai University of Finance and Economics, Beijing Normal University, Beijing Foreign Studies University, China University of Political Science and Law, Jinan University, Shandong University, Sichuan Foreign Studies University, Henan University, Wenzhou University, Fujian Normal University, Fuzhou University, Minjiang University, Minnan Normal University, North Minzu University, Northwest Minzu University and other universities to give lectures.

On the Meaning Structure and Social Effects of Rhetoric Ability

Abstract

Theoretically, the category of “rhetoric ability” is the theoretical core of this mature discipline of rhetoric, and its conceptual category should have been formed by the perceptual verification and rational deduction of a large number of rhetoric practices. In essence, the diachronic definition of the concept of “rhetoric ability” is either included in the cognitive description of rhetorical phenomena, or implicit in the definition of the superordinate concept of “linguistic competence” and the adjacent concept of “pragmatic competence”, and so far there is no consensus and stable conceptual meaning in academic circles. Accordingly, the study of rhetoric ability category does not match the important position of its discipline, and it is still a research field to be systematically developed. Drawing on the intertextuality theory with dynamic meaning generation and diverse ideas, the report discusses the conceptual meaning, category types and the meaning construction process of the structural system of rhetoric ability, and examines its instrumental function and cultural function of serving the country and society from the perspective that rhetoric ability is the basic form of human verbal communication activities in historical space and time procedure.